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Media Monitoring & Analytics

Understanding how your brand is perceived is crucial for refining your PR strategies. Our media monitoring services track brand mentions, sentiment analysis, and key performance metrics to provide data-driven insights for continuous improvement.

Live dashboard of media monitoring and analytics

Why Choose PR Guru?

  • Proven Track Record: Over 500+ successful PR campaigns across diverse industries.
  • Extensive Media Network: Strong relationships with leading journalists and publications.
  • Customized Strategies: Tailored PR solutions to meet your brand’s specific needs.
  • Result-Oriented Approach: Measurable outcomes with high-impact media coverage.

Let PR Guru elevate your brand’s presence with strategic public relations solutions. Contact us today!

Stay Ahead with Real-Time Insights & Strategic Media Intelligence

In an ever-changing media environment, it is important to understand how your brand is being perceived. With 24-hour news cycles, trends on social media, and millions of online conversations about relevant topics, the perception of your brand may entirely change at a moment’s notice. That is where our Media Monitoring & Analytics services can help; equipping your organization with up-to-the-minute data, actionable insights, and in-depth analysis to help you make informed decisions.

What is Media Monitoring?

Media Monitoring involves tracking your brand, competitors, industry trends, and keywords across various channels. These channels can include online news articles, blogs, print media sources, television, radio, and social media. Using the most up-to-date technology and tools available to you, we can ensure that you don’t miss any relevant mention, whether it be in your local newspaper or a blog from an obscure enthusiast’s forum.

Business executives discussing media analytics
Office team planning PR strategy

Platforms We Monitor

  • News sites (local, national, international)
  • Print media (newspapers and magazines)
  • Social media (Twitter/X, Facebook, Instagram, LinkedIn, YouTube)
  • Blogs and Forums
  • TV and radio broadcasts
  • Podcasts and video streaming platforms

What is Media Analytics?

Media Analytics is more than listening — it is about understanding. We help you make sense of your media mentions, identify trends, assess campaign success, and evaluate sentiment — all backed by analytics. This means that you can see what’s working, what’s not working, and where you stack up against your competitors.

What We Measure:
  • Number of Mentions
  • Sentiment (Positive, Neutral, Negative)
  • Share of Voice
  • Media Reach & Impressions
  • Top Influencers & Authors
  • Trending Topics & Hashtags
  • Geographic Scope
  • Engagement Metrics

Our Services:


Real Time Monitoring Dashboard

Quick access to a media monitoring dashboard that’s tailored just for you. See all your media coverage in one place. Filter by date, sentiment, platform, and more.


Sentiment & Reputation Analysis

Gain insights into how others perceive you by assessing the tone of your media mentions. Spot a potential crisis before it gets out of control.


Competitor Monitoring & Benchmarking

Study the media mentions & compare performance with your competitors to identify gaps and opportunities for growth.


Influencer & Journalist Insights

Identify the top voices talking about you and connect with the journalists and bloggers that matter most for better outreach & PR effectiveness.


Crisis Alerts & Detection

Media monitoring services provide real-time alerts about spikes in negative mentions, allowing your team to respond accordingly and quickly.

Why Us?

  1. AI-Powered Tools: We utilize AI and machine learning to deliver comprehensive media scanning and predictive trend analysis.
  2. Tailored Insights: While our reports are data, they are also designed for decision-makers, meaning they identify what matters.
  3. Expert Analysts: Our media analysts have the experience interpreting data with context for your industry so that you can make insight-driven decisions.
  4. Actionable Intelligence: We don’t just show you the media landscape, we tell you what to do with it.

Benefits of Media Monitoring & Analytics
Protect Brand Reputation

  1. Assess Effectiveness of your PR Campaigns
  2. Spot Emerging Trends & Risks
  3. Evaluate ROI of Media Relations
  4. Improve Communication with Stakeholders
  5. Stay on top of Industry Changes

Still have questions?

We’ve answered a few FAQs to get you
started. But please don’t hesitate to reach out
with more.

Support Team+91 7678641249

What Is Media Monitoring For? Our services can be provided to:

  1. Corporates & Enterprises
  2. Government & Policy Agencies
  3. PR & Communications Teams
  4. Startups & Entrepreneurs
  5. NGOs & Advocacy Groups
  6. Celebrities & Public Figure

Whether you are launching a new product, responding to crisis or just want to know how your brand is growing — media monitoring is an invaluable tool.


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