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Strengthen your brand’s credibility with expert Online Reputation Management services. PRGuru helps businesses maintain a positive digital image by monitoring and improving brand sentiment across Google, social media, and review platforms.
In the digital world of today, your online reputation may be one of your most valuable possessions. Whether you are an individual, brand, or business, what people see when they look you up online can have a direct impact on their trust, makes their purchasing decisions, and long-term loyalty. Online Reputation Management (ORM) is the practice of monitoring, improving, and maintaining how your brand is viewed throughout the internet.
A solid ORM strategy builds not only credibility, but it can help offset the harm from negative reviews, misinformation, or damaging posts. Considering that over 90% of consumers read online reviews before making a purchase decision, it is crystal clear that maintaining a positive online reputation is no longer an option, it is a necessity.
Online Reputation Management is a proactive way to help manage, control, and improve how people perceive your brand. ORM entails:
More simply put, ORM means that when someone uses a search engine (like Google) or social media and searches for your name or your brand, they find authentic and positive content that, in turn, builds their trust in you.
For most customers, their first impression of a business will be by searching for you online. One negative article or one bad review can easily turn potential clients away.
A positive reputation helps put confidence in your customers. Confidence affects your customers decision to engage with you or your brand.
A business with good reviews and strong reputation will capture more customer, (and often times at a higher conversion rate) thereby increasing their revenue.
ORM helps reduce the impact from false accusations, damaging publicity, or negative press.
Creating positive content also helps with search engine optimization (SEO).
Whether you do part of it yourself or not, good ORM can help you grow your brand over time. Some key aspects of ORM include the following:
Keep an eye on brand mentions by monitoring Google, social media, blogs and forums, and review sites to know what people are saying about you and whether they are posting positive or negative information.
Build and manage positive online reviews. Encourage your satisfied customers to leave positive reviews online so that your online reputation is full of positive reviews and, if you have any negative reviews, they are relatively few in number. Be sure to professionally address negative reviews to maintain a balanced profile.
You can control your brand’s voice when publishing to highlight your expertise or positive stories, such as blogs, press releases, case studies, and social media posts.
Optimize your positive content, so it ranks higher to suppress negative stories or misleading information.
You can manage your online reputation through social media sites like Facebook, Instagram, LinkedIn, and Twitter (now called X) to maintain your brand voice, increase transparency, and manage your reputation.
Occasionally, your brand’s online presence may need some crisis management assistance, such as bad press and viral complaints. ORM professionals will assist you in managing the situation by controlling the narrative and restoring brand loyalty as soon as possible.
Develop a positive perception of your brand that is aligned with your brand values and goals.
Satisfied customers who have witnessed your responsiveness are more inclined to recommend your brand or product as long-term advocates.
Investors and business partners prefer brands with reputations they can trust.
Your digital content optimized for readership pushes your positive content up the online rankings in search results.
Professional ORM entails a systematic approach:
Review current search results, reviews, and mentions.
Develop a unique plan that will suppress the negatives and promote the positives.
Publish blogs, videos, and press releases that describe your successes.
Engage by responding to comments, addressing complaints through comments and online posts, and fostering relationships.
Assess how your ORM strategy is performing and refine it so you can continue to enhance your reputation.
Our professional ORM team specializes in reputation repair, review management, SEO optimization, and social media management to ensure your online presence reflects your actual value. We apply provable methods of protection and promotion of your brand to ensure that it is knowledgeable within the industry and that your negative reviews and commentary are blocked from fulfilling their purposes and overshadowing your achievements.
Don’t allow false information or untrue negative reviews to hurt your credibility. ORM can enable you to rebuild trust, attract more customers, and dominate that space online.
Contact us to get a free ORM audit and start protecting your digital presence!
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