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Safeguarding Reputations Thanks to the immediacy of the digital age, a crisis can morph your brand into a punchline in minutes and can spin out of control just as fast. Whether it’s a damaging article, a viral post, or an internal incident that ends up on the internet, your response is paramount to whether your reputation survives intact – or suffers severe, and possibly irreversible, harm.
That’s where our Crisis Management Services help.
Stay ahead of the storm with PR Guru’s expert crisis management strategies. We help you mitigate brand risks,
handle public perception, and swiftly restore your brand’s reputation during challenging times.
In the blink of an eye, a single tweet, a video or a media story can wipe-out years of goodwill and brand-building among consumers. Consumers don’t take long to run with judgments, media are driven by headlines, and competitors are always on the lookout for an opportunity to humiliate you.
Imagine, as a business you hardly get it where you want to be and yet you’re confronted with an unexpectedly robust noise – it could be a small, ugly notion being grown into a brand damaging blight due to insufficient strategy or no guidance.
Crisis management is not simply fire management. It’s about:
Preparation before the crisis
Calm, confident ongoing response
Restoring credibility and relationships when the dust settles.
While crises come in many shapes and forms, the end goal is always the same: damage control, trust preservation, and future protection. Our proven process includes:
| # | Stage | Description |
|---|---|---|
| 1 | Crisis Assessment & Monitoring | First, we figure out what’s happened, what the risks are, who the stakeholders are, and how fast it is spreading. Next, we monitor real-time news coverage, social media, and stakeholder sentiment, to quickly get the full picture. |
| 2 | Real-Time Communication Strategy | The next step is to develop the right communications for the right audiences, at the right time – this could be a public statement, press release, or a response on a social media platform. Our tone is calm, honest, professional, and the communications lay out the personal and organizational steps you’re taking to address the crisis. |
| 3 | Media & Public Relations Control | The third step involves engaging with the media and online community to clarify facts, correct any misinformation, and control the narrative. We leverage our established relationships with media professionals to help you take control of your story, rather than letting others tell it for you. |
| 4 | Internal Communication Support | Your employees, partners, and investors need communications too. We help develop internal memos, stakeholder letters, and talking points, to provide the necessary clarity to internal stakeholders. |
| 5 | Reputation Recovery & PR Rebuild | Once the initial crisis is over, our focus shifts to the longer-term recovery of you and your business; rebuilding required positive press coverage, correcting SEO, online review management, and branding strategies. |
Regardless of the sector or situation, we provide a timely response with discretion and professionalism.
Build a powerful brand identity that resonates with your audience and stands out in the market.
Unlimited design and PR requests—just like having a full-time in-house branding team.
We innovate and brainstorm to deliver tailored PR and marketing solutions that work.
Lightning-fast delivery with attention to detail—because time is reputation.
Years of Industry Experience
Happy PR & Branding Clients
Projects Successfully Delivered
Qualified PR Team Members