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Public Affairs & Grassroots Advocacy

We mobilize public opinion, industry associations, and community stakeholders to drive impactful policy changes. Through targeted campaigns, petitions, and awareness initiatives, we amplify advocacy efforts at local, state, and national levels.

Defining Public Affairs

Public Affairs is the process of managing an organization’s relationships with various stakeholders such as governments, the media, interest groups, civil society, and the public. Public Affairs is concerned with the public conversation; it also seeks to align the business or social activity with the appropriate policy environment and enhance your image and reputation in the public arena.

Defining Grassroots Advocacy

Grassroots Advocacy seeks to gather support from people and communities to advocate for change. It focuses on building support for a cause or policy from the “grassroots” or local communities, and using local stories, voices and supports to change policymaker and public opinion. It is real, authentic, and capable of creating real change from the bottom-up.

Our Public Affairs & Grassroots Advocacy Services

We leverage strategic communications, policy knowledge and community involvement to create advocacy campaigns that secure your policy outcomes. Below are our specific offerings:

Stakeholder Mapping and Engagement

We identify the critical influencers, politicians, bureaucrats, media and community members to your cause and customize the steps to engage these individuals.

Campaign Strategy and Implementation

We help you design and implement creative campaigns from issue framing to message delivery targeting both policymakers and the general public.

Community Mobilization

We utilize awareness campaigns, petitions, social media, local events and direct outreach to ensure communities are mobilized. Part of our goal is to mobilize support from the ground up.

Media and Digital Advocacy

We use traditional and digital media to spread your message further. Our team works with journalists and influencers to maximize your narrative.

Public consultations / town halls

We design and manage public forums, consultations and feedback sessions to ensure two-way communications between decision-makers and communities.

Crisis Communication and Reputation Management

We provide real-time support in public or political crises to protect or rebuild your brand with strategic messaging and engagement plans.

Why Public Affairs & Grassroots Advocacy Matter

Shape Public Discourse

Take a proactive approach to shape public perception of your issue, brand, or cause in the media and among the public.

Impact Policy Through People

Policymakers take action in the public interest when they see to real public support. Grassroots advocacy creates real and ground public demand for change.

Create Trust in the Long Run

Engaging community with communities – not just your institutions – creates goodwill for the long term, and helps create loyalty.

Increase Visibility & Credibility

Public engagement campaigns create awareness and media coverage that can elevate the profile of your organization.

Drive Social Change

Grassroots campaigns have played crucial roles in some of the most significant legislative, social and policy changes in history.

Who Needs These Services?

Public Affairs & Grassroots Advocacy services are for:

Corporates looking to align themselves with the public and government

Nonprofits advocating for policy or social change

Industry associations working to develop public agreement

Educational institutions or think tanks influencing policy

Start-ups working in a regulated industry or launching new technology

No matter if you are supporting a new law, opposing an undesirable regulation, increasing awareness for a cause or changing social behavior, our team can offer complete service aligned to your mission.

Why Choose Us?

Holistic Method:

We build on the community level with advocacy at the policy level to optimize impact.

Digital-Point First:

Our team develops and implements digital advocacy strategies through social media, email communication and influencers.

Real Impact:

Our campaigns have resulted in policy change, substantial community engagement and a sustainability goodwill among the citizenry.

Transparency and Ethics:

We practice the highest quality public communications, and consider each step taken is ethical and contributes to capacity build toward impact.

15

Years of Industry Experience

3,000

Satisfied Clients Worldwide

8,000

Completed Projects

98

Dedicated Team Members